Question Plan

What significance does the continual development of digital media technology have for media institutions and audiences? – Plan

Production

Advantages -

·      Easier for people to become pro-sumers – larger variation of filming equipment available.

·      Ill manors wouldn’t be able to have been shot on film due to budget – cheaper to shoot on video

·      More CGI

·      Digital vs. film – being able to watch the footage back straight away, no cost to produce film, consistent

·       

Disadvantages –

·      More competition due to lower entry barrier for producing films

·      Although film is cheaper and more consistent, the quality is not as good

Distribution

Advantages-

·      Films can be sent out on hard drive or high speed broadband

Exhibition

Advantages-

·      Improved cinemas – high quality sound, picture, D seats, Imax

·      Can exhibit online e.g. Netflix

Disadvantages-

·      People are able to exhibit films online, at home on hd TVs, iPads, laptops, phones etc. This means cinemas have to try harder, spending more money to attract audiences.

·      Piracy\ illegal download

Audiences

Advantages –

·      Better quality films to enjoy

·      More to watch due to lowered entry barrier

·      Cheaper equipment due to proliferation of hardware.  

Disadvantages-


Marketing

Advantages-

• Now distributers can advertise on various websites or social media which people can see on a range of different backgriounds.
• E.g. short ads at the beginning of YouTube videos which people have top watch

Disadvantages-

• More money spent on advertisement