To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?



One way digital distribution has an effect on marketing is that rather than advertising using billboards and posters, online advertising can be done on sites and social networks. Due to the growing number of people using a large range of new technologies such as smartphones and tablets, it means that online adverts will be seen by more people. One type of online advertisement would be a short clip at the beginning of a youtube video that you cannot skip. This gives the audience more opportunity to watch the adverts. Sometimes the advert might be related to the video the consumer is watching, meaning it is more likely to catch their attention. If audiences see the online advertisement they may be more likely to consume the film online. A film which has used online advertisement is Ill manors.

A negative of digital distributionis that piracy is more likely to happen