Friday, 24 April 2015

What is the significance in proliferation of hardware and content for institutions and audiences

Production

Advantages:

- More professional equipment available to produce better quality footage
- Cheaper equipment
- Digital cameras rather than film - you are able to watch back the footage and delete it so it takes less space and no cost to record footage which means you can have more on set - change of angles in Skyfall. The quality also decreases over time with film.
- CGI available to make effects more realistic - Disney
- Entry barrier lower due to reduced price of equipment - Ill manors
- Films can reach more audiences due to the different platforms they can consume from like iPads and smartphones, meaning more profit will be made from the film
- Conglomerates can spend more money on the film due to lowered price of equipment

Disadvantages:

- The quality of digital cameras is better than film
- More competition

Distribution

Advantages:

- Easier to market
- Marketing on different platforms means attracting more audiences
- Conglomerates can spend more money on advertisement
- Smaller companies can use the internet to market their film in order to gain as big an audience as they can.

Disadvantages:

- More competition as there is more content being made

Exhibition

Advantages:

- Better sound and picture in cinema
- D seats
- IMax
- 3D
- Able to reach more audiences buy exhibiting films on demand

Disadvantages:

- Cinemas have to spend more money in order to improve certain features to attract more people. This is because people are now able to consume on other platforms like iPads, phones, and HD TVs

Audiences

Advantages:

- more content due to proliferation of different camera
- Better quality films
- Easier to access content due to tablets, iPads, smartphones etc
- Better cinema experiences

Disadvantages:

-

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