Friday, 8 May 2015

Issues raised with national and local audiences

Conglomerates

Production

- Big Hollywood companies have a bigger budget as they are conglomerates, and have a good reputation. 
- A bigger budget means they can afford to film in a large variety of locations, appealing to audiences in different nationalities.
- The films themselves appeal to national audiences as they aren't specific to one country - Cinderella 
- Well known, experienced actors can be used so that they are recognisable for national audiences, rather than just local ones. 
- Conglomerates can afford experienced crew as well as actors, meaning higher production value. 

Distribution

- Conglomerates can market and advertise through various different ways internationally. 
- Films can be distributed internationally
- Find it easier to distribute.

Exhibition

- Cinemas commonly show big American blockbusters produced by conglomerates.


Independent British companies

Production

- As they have a lower budget, independent British film companies cannot travel to different locations to film, so they usually stay in Britain, attracting a local audience.
- A lot of British films are dramas or social realism and therefore appeal more to a british audience as this will be more familiar to them. - Ill Manors
- Warp Films produced This Is England, which was specific to British culture, therefore drawing in a local audience. 
- They cannot usually use well known actors with good reputation, and actors that are known worldwide. They may use British actors that a local audience may be familiar with.
- The actors in Fish Tank had no previous acting experience and were not know worldwide or even locally. 
- Small companies can't afford very experienced crew, meaning the quality of the film may not be as good and will have a lower production value. 

Distribution

- Less money for marketing and advertisement 
- Independent british companies may only advertise locally due to budget. 
- Smaller companies rely on digital distribution - Ill Manors 
- Smaller companies rely on secondary income like DVD and Blu Ray sales rather that cinema showings. 

Exhibition

- Films from independent, British companies usually take a back seat due to the amount of big American blockbusters.  
- Cinemas show more big American films that films produced by independent British companies.

Working Titles

- Working Titles is also a British film company, however they are owned by Universal Studios. 
- Some of  Working Titles films are not specific to any one location, and don't focus on british culture like Ill Manors or Fish Tank do.
- Because Working Titles are owned by a conglomerate, they are able to use synergy in order to boost their profits. 

Warp

- Warp Films are an Independent British company. 
- A lot of their films are specific to British culture for example This Is England, attracting a local audience rather than a national one. 
- Companies like Warp might not be able to used synergy to boost their profits as they are independent.  

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