Issues Raised By Media Ownership

Big Companies

Advantages for production:

- won't need to collaborate to increase funding
- Big conglomerates can get better actors, travel to better locations, have more special effects
- These companies are able to

Disadvantages for production:



Advantages for distribution:

- Big companies can use synergy and cross media convergence via games, music, toys, etc (Disney) due to their ownership of companies
- better links to related companies
- Large companies can use online marketing in a bigger way
- Bigger companies can create more teaser trailers and announce dates and have a planned timeline. This generates a buzz within the audience.

Disadvantages for distribution:


Advantages for exhibition:

Disadvantages for exhibition:


Advantages for audience:

Disadvantages for audience:


Small / Independent Companies

Advantages for production:

- Smaller companies are able to take more risks than larger companies

Disadvantages for production:

- Less budget so film will be less ambitious, with smaller scale locations and less experienced actors
- Often have to secure extra funding

Advantages for distribution:

- Small companies can market successfully and relatively cheaply online. The budget for Ill Manors was £100,000 and its made £453,570 at the UK box office. Its website included loads of teasers, clips, information about the film, and downloads. Downloads are a way of free advertising, as film is advertised through word of mouth.

Disadvantages for distribution:

- Less money to spend on distribution campaign
- Film is expected to make less at the box office
- Cant withstand losses with box office returns
- there are difficulties faced by smaller companies with relatively small marketing budgets and few opportunities for synergy.

Advantages for exhibition:

Disadvantages for exhibition:

- Smaller companies and the majority of British films are given a backseat due to the vast amount of American blockbusters

Advantages for audience:

Disadvantages for audience: