There were many different marketing techniques, such as 8 different types of posters. Within the posters there were many marketing aspects. A gun was shown on the front of them which might attract fans of crime films, and young people between around 16-30.
Quite an effective marketing technique used was cross promotion. As the film came out close to the release of Plan B's the album “ill manors”, it included a lot of the tracks that were in the actual film. In the videos of these singles shows the characters from the film. This means fans of plan B's music will see these videos, which may create enigmas for them and attract the to the film. This also works the other way around, so people who watch the film will be listening to plan B's music, and might be attracted to it and end up buying the album. Plan B appeared on many chat shows to promote both the film and the album.
The trailer for this film was only released a month before it came out, unlike other films which bring out short teaser trailers many months before the films release to create a “buzz” and intrigue the public. Also within the trailer it was rapid montage of film footage, not giving any real idea of story line. Although this may be seen as a weak aspect of the trailer, it would have created enigmas throughout members of the public. This trailer included footage of guns and youg women, in order to attract a young male audience.
Social media advertising was a large aspect of the marketing. As well as advertising on sites like Facebook and twitter, the film has its own website. The home page shows some still images hich give hints about the content of the film. For example a man being tied up and graffiti suggests the film contains a lot o crime. Dull/dark colours are used in order to attract the young male audience, rather than light, pastel, sort colours to attract females. Despite this, female characters are shown on the homepage in order to widen the audience.
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