Audiences are changing the way they want to consume – for example home cinema and downloads versus costly cinema. Identify trends by referring to our own experience.

Personally I do not go to the cinema very often, and when I do it’s usually to see one genre of film. Disadvantages of a cinema would be the price of food and drink. This is where the cinema make the most money, which is why I do not usually buy any, however they have things that you cannot get anywhere else. Advantages of a cinema would be the large screen and cinema sound, however because of new technology people can watch films on a relatively large screen with surround sound. Because of this the trends are changing and other alternatives to the cinema are becoming more popular.

Netflix is something that has become very popular recently. You are able to watch an unlimited amount of films for a monthly price. This saves money for the audience but at the same time makes money for the company. This is because using things like Netflix means you do not have to invest in a separate disk for each film, like a DVD or Blu-Ray player, which appeals to the audience. Because of the popularity of this the company makes a lot of money out of it. Another thing which makes Netflix appeal to the audience is that you can use it on a range of devices such as iPad, iPhone, laptop and tablets. This means that it is more practical and can be used out of the house. Some people may prefer to watch films of their TV and may not wish to watch films on other devices due to the small screen size, so they might be happy just buying individual DVD disks. One disadvantage of Netflix would be that it takes quite a long time for the film to be available once its been released, meaning that going to the cinema would give you the priority and enable you to see the film earlier.

 Because of these new modern ways to watch films, DVD and Blu-Ray are becoming a less popular option. This is because both of these require paying for individual disks as well as the DVD or Blu-Ray player, and there are now options like Netflix where you do not need to pay for each individual film. Despite this, advantages of DVD and Blu-Ray disks is that they are tangible things that can be taken with you and used on other DVD or Blu-Ray players. I own a DVD player but not a Blu-Ray player, and would not be interested in one. This is because although the quality may be slightly better, the disks are more expensive and you have to buy a whole new player just for Blu-Ray disks. Some people may argue that the quality of Blu-Ray is worth the money.

Some people decide to illegally download films so that they do not have to make any payment so can watch and keep films for free. This is very beneficial for the consumer but not ideal for those production companies. This is because they are not getting the money from these consumers and are not receiving a large enough profit.

Because of new and modern home technology, the trends are changing and more people are watching films in ways that allow them to stay at home, or watch on the go rather than going to the cinema.